How To Do SWOT Analysis

It is useful to do a SWOT analysis whenever you are making plans for the future, whether it is a plan for yourself or your business. SWOT stands for Stengths, Weaknesses, Opportunities and Threats. Where:

  • Stengths are things you do well as an individual or an organization.
  • Weaknesses are the things you need to improve to better compete.
  • Opportunities are external factors that are in your favor and can be exploited.
  • Threats are risks that are beyond your control and may require contigency plans.

Hyper Plan can be used for all sort of visual planning and analysis. It is a quick and easy way to create SWOT analysis tables on Windows or Mac. Let's create an example SWOT analysis table in Hyper Plan.

Start Hyper Plan. If you haven't already got Hyper Plan installed, you can download a free trial here. It should only take you a minute to download and install.

Create a new file, e.g. by selecting File>New. Choose a name and location for the new plan file.

In the New Plan Properties window just leave the Title property checked and click OK.

SWOT plan

Now we need to add two more properties. Select Edit>Add Property... and complete the window as below. Click the + button to add Positive and Negative pre-defined values. Click OK

SWOT positive negative

Select Edit>Add Property and complete the window as below. Click the + button to add Internal and External pre-defined values. Click OK.

SWOT internal external

Now set the Layout/Color properties as shown.

SWOT properties

You will now see a table of positive/negative vs internal/external in the Cards pane.

SWOT table

The 4 cells in the table correspond to strengths, weaknesses, opportunites and threats as below:

SWOT strengths, weaknesses, opportunites and threats

Lets add a few cards. Select Edit>Add Card..., complete the window as below and click OK.

SWOT example

Add more cards, for example:

  • Cash reserves/Positive/Internal
  • Ageing workforce/Negative/Internal
  • Unexploited niche markets/Positive/External
  • Competitor patents/Negative/External
SWOT analysis table

You can drag images onto the cards to provide extra visual cues, if that helps. You can also add notes and drag hyperlinks to cards to record additional information. Double-click on a card to edit it.

SWOT notes and hyperlinks

Hover over a card to see all the information about the card.

SWOT tooltip

If you change your mind about the location of a card, just drag it to a different cell. Hyper Plan recalculates the layout automatically as you add or move cards. There is no limit on the number of cards you can add.

Once you have completed your analysis, you can create an action plan.

Hyper Plan is very flexible. We have only scratched the surface of what it can do. Have a play!



Email us at